One step into a fantastic leap

Happy New Year's to all! Today Audrey spoke with the owner of the Dance Store in Beverly Hills, and exciting news! We now have our collection in a physical retail dancewear store, woo hoo! If you haven't seen or tried a Ballet shoe for kids or your little neice, here's your chance! We still have TONS of darling baby tees, can't wait til we see a full shirt + shoes outfit soon!

This year has been crazy action-packed. From our brainstorming meetings in August to increasing sales a month later, it feels like the days have really flashed by. That's not to say that I haven't enjoyed every moment of it. On Christmas eve I got to see my neice with her pair of ballet shoes. She had worn a special dress for the holiday occasion. Let me tell you...the shoes look great with violet purple! Both my aunt and uncle said that Kim refused to wear any of her other pairs (her 2 leather ABT and other no name brand). When the family gathered in the kitchen to ser her dance routine, she wouldn't start until the music was right and everyone was facing the right way. I can't tell if the shoes made her feel more of a Princess or if my cute lil cousin was already with high standards. Goodness, look what I've done! You can see little Kim twirl here.

All in all, the news today and everything thus far shows the promise of new connections and outlets for our amazing product. This momentum is so thrilling, to hear your best friend talking your ear off with one great piece of progress after another. These things happen when you have the right people with you going full force every second. Whenever you are unleashing your creative energy or witnessing a positive moment happening before you, appreciate the people closest to you.

In the holiday festivities we hope everyone is happily grubbing and partying the last calendar days of 2009. Everyday now and in 2010 holds more goodness and precious moments with our closest friends and family members to come.


Abundant wishes to you and yours,

Miss Queena

Gotta love a bargain! Free coupons!

Although its Black Friday/Cyber Weekend not too many friends on FB have gone shopping, even the outlets had okay specials. People on the East Coat must be ON IT because we got more orders for Ballerinies, woot! I take it we'll be launching our Eastern Division very very soon ... >:-)

Our site is up and running strong! We still have our 50 free baby tees and special coupon codesfor the weekend, grab the bargains for kids shoes before they sell out! Hop over to www.ballerinies.com for details.

In other news, we'll be partnering with Spike for the Cause in January for their signature charity event, more details coming soon!

Rock & Republic Sample Sale this weekend!

Check it out in San Diego...

Balenciaga heels

It's sheer madness to walk around on heels like that, but for some reason they are oddly attractive. They colored pair look like Lego's. Sigh, what to do with my shoe fetish! Check out the wild new collection on their main site, I love the artistic drama in every photo!

Black Friday Holiday Launch

WOW, where did the year go? Have you ever glanced at a year calendar and marvel at how much has been accomplished this year? The Team has had so much excitement and made it to many milestones this year. All the love and luck to our supporters who have helped make magic happen this year!

Our next milestone is the Black Friday 2009 Holiday launch. We've received lots of positive response from our Facebook Page/Group, and our online store at Ballerinies.Etsy.com has received so many inquiries. All good stuff.

This week we will be conducting market surveys at local dance studios. While many moms say they love our ballet shoe, we're working to understand more of what they love and want for themselves. We've hired 2 new representatives to share our passion and mission this week; be on the lookout for them in the studio!

All survey participants receive a 20% discount on a pair of Ballerinies valid before our holiday launch. Get your coupon by Clicking Here to take survey!

Our Star Models

On Sunday we were graced by (in no particular order): Siena, Kate, Skye, Taylor, Kayla, and Ella at Creation Station for our first product fitting. It was the first time I have ever seen Ballerinies on a pair of dainty little toes, and they look stunning. I gathered feedback from the supportive moms as well as the models themselves. Throughout the 3+ hour photoshoot, there were no complaints about the shoe. In fact, the models loved the animal print on the bottom and were skipping throughout the studio the entire time. Fabulous!

If you were personally selected to try a pair of Ballerinies, please help us make the perfect pair and complete a brief survey by clicking here. I'm excited that we have such tremendous support from both the models and parents. Kudos to Jeff, Konnie, and Melissa for directing the photoshoot and producing some stellar shots!

Stay tuned as we continue our momentum in producing the modernized ballet shoe!